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The Grounds At AIA Vitality Park

18th November 2020

Hong Kong’s first purpose-built entertainment destination for the era of COVID-19

A socially distanced experience unlike any other, located at the Hong Kong Observation Wheel

#TheGroundsHK #SocialiseResponsibly #HKOW

Caption: Open to public on 22 October, The Grounds is the city’s first COVID-19 responsible entertainment destination

(Hong Kong – 22 October2020) –An innovative entertainment concept, developed specifically with the ‘new normal’ of socialising in mind, The Grounds at AIA Vitality Park(The Grounds)will open to the public on 29 October as the first recreational space in Hong Kong, purpose-built for the era ofCOVID-19. Located at the Hong Kong Observation Wheel and AIA Vitality Park, The Grounds is now the city’s ultimate socially distanced entertainment experience, created to give Hongkongers a space to play and be entertained safely.


Be entertained while being COVID-19 responsible


At the foundation of The Grounds are one hundred socially distanced private pods, each with seating for four or two persons. From within the pods, guests at The Grounds can comfortably and safely enjoy a unique outdoor experience in the heart of the city, with adiverse range of activities and interactive programming available from now into December. Featuring a giant LED screen and state-of-the-art sound system, weekly programming includes live music performances, wellness activities, stand-up comedy, an outdoor cinema and family-friendly games. The Grounds will host a weekly schedule of responsible, socially distant events with tickets available for purchase starting todayonline. Pods are available on a first-come-first-served basis.


Supporting Hong Kong’s hospitality industry in an innovative yet safe environment


Through engaging partnerships with key stakeholders in Hong Kong’s entertainment, wellness, culture and F&B sectors, The Grounds is helping to bolster the local hospitality industry by providing a range of elevated experiences that include consumer activations and culinary offerings by Hong Kong’s best-loved restaurants. Penfolds Max’s, the official wine partner of The Grounds, will offer its signature range of red and white varietals to guests alongside other notable wines from the Penfolds and Treasury Wine Estates portfolio.


“We want to give Hong Kong something new to look forward to, while at the same time creating an opportunity for the local entertainment and hospitality industries to engage with audiences in an innovative, comfortable and safe environment,” said Simon Wilson, Managing Director at The Grounds. “As we navigate this new global normal, The Grounds is designed to allow guests to play, socialise and be entertained responsibly.”


Adapting to the new normal of socialising


Prioritising the health and wellbeing of both guests and staff, The Grounds will implements tringent hygiene protocols and safety practices to ensure visitors feel safe at all times and are in compliance with current government COVID-19 guidelines and restrictions. In addition to temperature checks and mandatory face masks throughout the venue, safety measures also include pre-registration and health declarations, hand sanitisers at each entry and exit point, contactless ordering, socially distanced pods and extensive cleaning in between activity sessions.
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The Grounds at AIA Vitality Park details

Date :

29 October to December 2020

Address :

Hong Kong Observation Wheel and AIA Vitality Park,33 Man Kwong Street, Central, Hong Kong

Hours of operation :

‎11am to 11pm, daily

Website :

www.thegroundshk.com

Ticketing :

https://www.zicket.co/the-grounds-hong-kong

 

About The Grounds at AIA Vitality Park

The Grounds, located at the Hong Kong Observation Wheel and AIA Vitality Park, is Hong Kong’s first purpose-built entertainment offering in the time of COVID-19. A new event initiative conceptualised to cater to the new normal of socialising, The Grounds partners with local businesses to support Hong Kong’s entertainment and hospitality sectors while providing an engaging, multi-discipline entertainment experience for guests of all ages. With strict safety and hygiene measures, The Grounds ensures the health and wellbeing of everyone onsite is of utmost priority.

Website : www.thegroundshk.com
Facebook : https://www.facebook.com/TheGroundsHK
Instagram : https://www.instagram.com/thegroundshk/

For media enquiries, please contact:

Sinclair on behalf of The Grounds by the Wheel

Annabel Lee       | annabel@sinclaircomms.com  | (852) 2915 1234 / (852) 9829 1206

Crystal Leung     | crystal@sinclaircomms.com     | (852) 2915 1234 / (852) 9633 2429